Digital Marketing Manager at deepAfrica

Responsibilities

• Ensure brand message consistency.
• Generate, edit, publish and share engaging content.
• Monitor key online marketing metrics to track success.
• Coordinate with the sales team to create marketing campaigns.
• Optimize paid advertising campaigns using SEO and other tools.
• Scale campaigns to maximize ROI.
• Report on the growth and analytics of campaigns to stakeholders.
• Conduct social media audits to ensure best practices are being used.
• Communicate with audiences in a timely manner and monitor reviews.
• Suggest and implement new features to develop brand awareness.

Qualifications

• 2+ Years of experience in Digital Marketing.
• Bachelor’s degree in marketing, business or related field.
• Full understanding of all social media platforms.
• Experience executing paid social media campaigns.
• Experience in content creation and management ie. text, image and video.
• Solid knowledge of SEO and Google Analytics.
• Excellent interpersonal and communication skills.
• Incredible attention to detail.
• Strong time management skills and the ability to multitask.