Job Responsibilities

• You’ll be responsible for planning and building a scalable and repeatable model for demand generation building Dial Afrika’s growth engine from the ground up.
• You’ll continually test and innovate to identify new growth opportunities and scale winning strategies.
• Continuously develop creative experiments to drive customer acquisition, customer engagement and retention.
• Monitor and measure performance and incorporate effective approaches into  Dial Afrika’s marketing playbook.
• Design and improve processes to gather qualitative and quantitative research to best understand Dial Afrika’s customers.
• Deeply understand and interface with Dial Afrika’s customer base to design a marketing approach that resonates with Dial Afrika’s target audience.
• Build and manage a growth team, overseeing field, brand , engagement & communications functions.
• Work closely with the Sales team to ensure Marketing strategies are informed by and attuned to customer acquisition goals and enable achievement of sales targets.

Job Requirements

Qualifications

• Bachelors Degree/ Masters

Skill & Experience

• Have worked in a fast growing start up before
• Basic knowledge of design tools like Sketch, Adobe Illustrator, Photoshop, etc is a plus
• Understands life cycle marketing
• Past Experience in marketing a SaaS company
• Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)
• Experience with PR and content writing
• Proven track record of developing and implementing brand partnerships
• Data-driven and customer-centric approach to tracking and analyzing campaign results
• Experience with Clevertap, Hubspot, Firebase, Google Cloud and Google Marketing Platforms

Advantages / Must Have

• You have a robust growth marketing background from within a B2B Technology environment or a demand generation background, with experience targeting  Businesses in the African space
• You are excited to spend significant amounts of time with Dial Afrika’s customers across  Africa to develop a deep understanding of the best ways to reach and communicate with them.
• You are excited to apply your skills to a context that demands innovation and out-of-the-box thinking.
• You have experience creating creative multi-touch campaigns and you love experimenting with new channels and tactics.
• You have a strong track record of hitting/exceeding quarterly goals
• You have a start up mentality with a bias to action.
• You are excited by the prospect of being able to flex growth and demand generation to a whole new set of channels.
• You are extremely analytical, have great financial acumen, and are able to crunch the numbers.
• You are able to digest data and are committed to data-driven decision-making.
• You are a natural leader, with significant leadership and people management experience.
• You have hired, led, and mentored a world-class marketing team